For most people, buying and selling an apartment is something they will do once or twice in their life and their meaning is enormous. It is therefore best to leave such close supervision of a professional. The real estate advisor (broker) is a specialist in real estate consulting and mediation and deals with the commercial and legal aspects of real estate transactions. He also knows the city, the neighborhood in which he operates and understands the needs of his clients. In addition, He accompanies his client during all stages of the process, including the negotiation phase and closing the contract, which saves time, money and headaches are. Thus, making the experience of buying / selling / renting / faster and cheaper. The Real Estate Advisor assists and advises the owner to promote the sale, exposing it to all possible channels and of course helping to understand the bureaucratic procedures involved in the sale and negotiation phase. A real estate advisor saves valuable time for buyers. His familiarity with the environment, assets being sold and the market price, aid not to adapt the business to the buyer such as e transaction that combines the property they wish to buy with the budget. A real estate consultant also knows how to identify quality transactions, as opposed to those that are not suitable to bring the owner the property that suits him and knows what guarantee to offer the owner so that he can protect his property. In conclusion, it is important to choose a real estate advisor - a qualified consultant who holds a broker's license. The real estate advisers belonging to the big chains also benefit from continuous training and professional enrichment, and thus have the most advanced and recent tools and information.

Many people are quick to sign a memorandum of understanding to secure the purchase or sale of the property. However, it is important to know that this document is binding, and when it contains details of the parties' identities, assets, prices and payment dates, it is considered a contract for all helpfully purposes. The date of the signing of the memorandum is also considered as the date by which the capital gain and acquisition tax must be paid. If, however, they wish to sign a memorandum, it is desirable to include cancellation clauses in the event that a contract is not signed between the parties.

Verification of property registration in the land register is a simple and inexpensive review, which gives a good picture of the state of the property, housing and its status. It is strongly recommended to carry out this verification at an early stage of negotiations on the purchase of the property. First, it is important to check the name of the property, the name of the owner, whether there is a lease, a seizure, or a mortgage or loan on that property. Situations in which the asset is subject to various obligations and cautionary notes, for example, in favor of the bank or another buyer, or an obligation under the sharing agreements or a need for consent of a other party for sale.

ישנם לא מעט הבדלים בבין רשת אנגלו סכסון למתחרים, אבל ישנם שני הבדלים מהותיים:

1. בלעדיות טרטוריאלית לזכייני הרשת - בכל עיר ניתן זיכיון לזכיין אחד בלבד בכדי למנוע קניבליזציה פנים ארגונית, לשמר את מלוא הפוטנציאל העסקי הטריטוריאלי לזכיין אחד בלבד ולדאוג  למתן שירות מקצועי ואמין ללקוחות הרשת.
2. ערכי הליבה - תפיסת הייסוד ש "נכון שאנו עוסקים בנדל"ן אבל אנשים הם העסק שלנו" מחייבת את יועצי ומנהלי הרשת למתן שירות הוגן , מקצועי , איכותי ואמין.